Brand Focus: Fenty Beauty

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Fenty Beauty, founded by Rihanna has quickly become a household name in the beauty industry. Since its launch in 2017, the brand has garnered a loyal following for its inclusive range of shades and innovative products.

Fenty Beauty has a big focus on diversity and inclusivity which is one of the reasons everyone loves Fenty so much. They offer an impressive range of foundation shades, with a particular emphasis on catering to deeper skin tones – something a lot of brands don’t consider. This has been a welcome change for many consumers who have struggled to find foundations that match their skin tone.

In addition to its foundations, Fenty Beauty also offers a range of other makeup products, including eyeshadows, blushes, highlighters, and lipsticks. All of these products are known for their high-quality formulas and long-lasting wear.

One of the standout products from the Fenty Beauty line is the Fairy Bomb Glittering Pom Pom. This unique product is a puff of shimmering glitter that can be used to add a touch of sparkle to the face or body. It’s a fun and playful addition to any makeup routine, and it’s always exciting to try something new and innovative when it comes to makeup.

Fenty Beauty has also released several successful collaborations, including a partnership with luxury fashion brand Savage X Fenty. The collaboration, which includes lingerie, sleepwear, and accessories, was praised for its diverse range of sizes and inclusive marketing campaigns.

Overall, Fenty Beauty has made a significant impact on the beauty industry since its launch. With its focus on inclusivity and high-quality products, it’s no wonder the brand has gained such a devoted following.

My favourite product from Fenty is the foundation. There were a few different formulations, including a hydrating formula, which I absolutely loved and I still have a little left which is like pure gold to me now! Unfortunately these formulations were discontinued, but the matte foundation is still available and is a hero product. I love the coverage and the longevity, and of course, the colour range.

I also love the packaging and product size and highly recommend Fenty Beauty to all beauty lovers.

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